Finally, the effort is paying off for us
We would never have thought that a clear focus on positioning and benefit communication could change so much.
We used to be one of many – today, decision-makers come to us specifically. Our trade fair presence has changed completely: No more irrelevant conversations, but qualified leads and direct sales deals. The Gesink team didn’t just design our stand, but turned our entire understanding of trade fairs on its head – in the best sense of the word. Finally, the effort is paying off for us!
