tenfold develops solutions for managing identities and access rights within companies. These systems are crucial for IT security and efficiency—yet they can be difficult to grasp at first glance. At it-sa, one of the leading trade fairs for IT security, tenfold encountered a discerning target audience and stiff competition.

The challenge was to:

• present complex software in an understandable way

• clearly communicate the benefits

• and simultaneously position the tenfold brand prominently

The trade fair presence targeted:

• IT managers and CIOs

• IT security professionals

• System administrators

• Companies with complex IT infrastructures

This target audience is not looking for mere product presentations.

They are looking for:

• Solutions to specific problems

• Efficiency and security

• Clear arguments for investment decisions

The trade fair booth therefore had to quickly convey:

The specific benefits the software offers in day-to-day operations.

The core idea was to structure communication on two levels:

1. Moving images for immediate attention and understanding
2. Clear graphic displays for in-depth content

This resulted in a dual-track strategy:

• The software’s key benefits were conveyed visually and emotionally

• At the same time, visitors could access information in a structured way and at their own pace

The goal was a combination of:

Visual impact from a distance + Clarity + Depth

A key feature of the trade fair stand was a large-format LED video wall that served as a visual focal point. It displayed animated content that clearly illustrated how the software works and highlighted its benefits.

This was complemented by other targeted elements:

Backlit display walls These conveyed key messages in the corporate design and established a clear visual structure.

Freestanding partner pillars tenfold’s partners were prominently integrated into the stand. Each pillar provided space for information and strengthened the visibility of the network.

Clearly structured layout The combination of a central eye-catcher and clearly defined information areas facilitated intuitive visitor flow.

The result was a trade fair stand that both attracts attention and communicates complex information in an understandable way.

The trade fair booth became a modern and bustling hub at it-sa. Visitors were able to quickly grasp the software’s benefits and engage in targeted conversations.

The combination of:

• video content

• clear structure

• and strategic partner integration

enabled tenfold to present its solutions convincingly. At the same time, the trade fair presence reinforced tenfold’s position as an innovative provider in the field of identity and access management. New contacts, in-depth discussions, and valuable partnerships were the result of a trade fair concept that makes technology understandable and effectively facilitates communication.

tenfold is a provider of Identity & Access Management (IAM) software solutions that helps companies efficiently manage user accounts, access rights, and IT processes. tenfold’s solutions are particularly well-suited for companies with complex IT infrastructures where the secure and structured management of user rights is critical.

Key features include:

• automated user and rights management

• transparent visualization of access structures

• support for compliance and security requirements

• integration into existing IT system landscapes

tenfold primarily targets mid-sized enterprises and large organizations looking to enhance IT security while simplifying administrative processes. With a clear focus on usability, transparency, and efficiency, tenfold helps make complex IT infrastructures manageable and reduces security risks.