Our customer develops a wide range of solutions for the food industry, which convince with excellent appearance and sensors – and taste good for people. Functional stabilization systems, breading systems for frozen and fresh products, coatings for vegetable and potato specialties and trendy veggie food concepts form the basis for the success of Loryma’s industrial customers. Communicating this benefit with emotionality was the task.

Emotional statements can also have an effect in the B2B area. Especially with regard to trend products from the field of vegan and vegetarian nutrition, the corresponding consumer target group should be presented.

Loryma received a lot of response to the new structure of the product groups both at the trade fairs and from the customer side.