For an agency, it is always something special to accompany a new brand from the beginning. With “Zi Natural Energy” we have this privilege. The novel energy drink, completely developed in Germany, based on acai berries and guarana has its product launch first in South America before it goes to the European continent in the future. Packaging the natural ingredients in a correspondingly unique can layout and also building the marketing strategy accordingly was the main component of our work in this early phase of the planned worldwide product launch.

Wild, natural and mysterious like the rainforest of South America from whose nature the main components of “Zi Natural Energy” come. The look and message should match this exciting product.

The launch is currently underway in South America – we are looking forward to the response and the upcoming campaigns in Europe.