The task
Falken Tyre, a leading supplier of high-performance tires, needed an eye-catching and innovative exhibition stand for the trade fair “The Tire Cologne 2024” in Cologne. The aim was to develop a stand that would serve as an optical eye-catcher and provide enough space for visitors to learn about the latest products and technologies. Special requirements were a traverse mounted above the stand with a total length of 107 meters as well as a tunnel of six columns with large LED screens and a 12 meter long LED screen floor.
The strategy
To meet the high demands of Falken Tyre, we developed a comprehensive and creative concept. First, the imposing traverse was designed, which floated above the stand and ensured an impressive visual presence. This traverse served not only as an eye-catcher, but also as a platform for the brand messages of Falken Tyre.
The central component of our design was the innovative tunnel, which consisted of six columns with integrated LED screens and a continuous LED screen floor. The motion design for the columns was developed by our in-house advertising agency and impressed visitors with dynamic and appealing content. This visual staging attracted the attention of the trade fair visitors and invited them to enter the booth and learn more about the products of Falken Tyre.
In addition, we attached great importance to an open and inviting stand design that allowed visitors to move freely and to inform themselves about the latest developments of Falken Tyre in a pleasant environment.
The result
The exhibition stand of Falken Tyre at “The Tire Cologne 2024” was a complete success. The impressive traverse and the innovative LED tunnel attracted numerous visitors and generated lively interest. The stand became a central point of contact at the fair and received consistently positive feedback from visitors.
Falken Tyre was able to make many valuable contacts and strengthen its brand presence through the creative and professionally designed exhibition stand. Visitors were enthusiastic about the extraordinary design and informative presentation of the products, which was also reflected in increased demand and positive echo at the fair.
