The challenge of bringing the world’s number two to the top in the highly competitive automotive industry’s original equipment and aftermarket business in both areas. In addition to creating a new advertising campaign, our team should also be available as a contact person for all countries in the European business area as a pan-European agency. In the German-speaking world, the entire responsibility and administration of the entire advertising budget has been placed in our hands.

Different campaigns should appeal to the relevant target group. Economically and ecologically meaningful for the business-to-business area – emotional and profound for the business-to-consumer sector.

Within the first year after the publication of the campaign, Denso became the world’s number one automotive supplier.