The task
Conception and implementation of a trade fair appearance at the Frankfurt Book Fair
In 2014, the sorriso publishing house was founded by Karen Christine Angermayer, an internationally successful bestselling author and ghostwriter. The goal and passion behind it is to lead people and companies into ease, joy and success. The offer also includes consultations, coaching, lectures and seminars.
The strategy
Convey uniqueness
On a small area of only 12 square meters, we developed and built a stand that, despite its small dimensions, offered an eye-catcher and attracted many trade fair visitors.
The result
High number of visitors and many conversations
Our customer had an incredible success with this stand and was consistently occupied by a high visitor frequency.
And not only the trade fair audience caught the show’s appearance. The system manufacturer BeMatrix became aware of this special stand and leads it due to the creative implementation of our team in its references. 
